Faherty has made a name for itself producing coastal-inspired style and its deep commitment to sustainability. Founded by twin brothers Mike and Alex Faherty, the brand relies on high-quality, feel-good fabrics – organic cotton, recycled materials and ethically sourced textiles – to make each piece as comfortable as it is durable. Their signature styles of sun-faded button-downs and ultra-soft knits epitomize laid-back casual wear that transitions easily from a weekend at the beach to everyday wear. Beyond aesthetics, Faherty focuses on responsible production, collaborating with Indigenous artists and fair trade manufacturers to create pieces with meaning.
If you like Faherty’s combination of laid-back style and conscious craftsmanship, there are plenty of brands that share a similar ethical principle. From Patagonia’s eco-friendly outdoor clothing to Marine Layer’s soft goods, these brands rely on premium materials, ethical sourcing and timeless design. Whether you’re looking for casual wear, performance outerwear or an eco-friendly closet update, these 24 brands offer high-quality Faherty alternatives.
# Best for sustainable coastal fashion
Outerknown
Prices: $$$
Founded: 2015
Origin: United States
Outerknown was founded in 2015 by surfer Kelly Slater and is known for its eco-friendly fabrics and relaxed style. People love this brand for its comfortable, durable pieces created with minimal impact on nature. A unique feature of Outerknown is its use of recycled materials and natural dyes. The most iconic items include soft flannel shirts, organic t-shirts and corduroy jackets.
# Best for ultra-soft casualwear
Marine Layer
Prices: $$$
Founded: 2009
Origin: United States
Marine Layer was founded in 2009 and has become known for its incredibly soft fabrics and casual California style. People love this brand for its cozy basic pieces that are suitable for any occasion. A unique feature of Marine Layer is their exclusive MicroModal fabric made from recycled wood fibers. The most iconic items include lightweight pullovers, retro t-shirts and comfortable pants.
# Best for well-fitting menswear
Bonobos
Prices: $$$
Founded: 2007
Origin: United States
Bonobos was founded in 2007 and is known for its perfect fits and modern style. People love this brand for comfortable and elegant pieces that can be easily combined. A unique feature of Bonobos is the wide range of fits and sizes for different body types. The most iconic items include perfectly fitting pants, lightweight suits and elegant shirts.
# Best for timeless American basics
Buck Mason
Prices: $$$
Founded: 2013
Origin: United States
Buck Mason was founded in 2013 and specializes in creating high-quality basic pieces with an American spirit. People love this brand for its durable, minimalist pieces that are easy to wear every day. A unique feature of Buck Mason is their ability to combine retro aesthetics with modern convenience. Their most iconic items include jeans, knit T-shirts, and flannel shirts.
# Best for modern American tailoring
Todd Snyder
Prices: $$$$
Founded: 2011
Origin: United States
Todd Snyder was founded in 2011 and offers modern classics for men with attention to detail. People love this brand for combining casual style with a sophisticated cut. A unique feature of Todd Snyder is their collaboration with iconic American brands such as Champion and Timex. The most iconic products include classic suits, sweatshirts with vintage prints, and casual pants.
# Best for preppy coastal style
Vineyard Vines
Prices: $$$
Founded: 1998
Origin: United States
Vineyard Vines was founded in 1998 and symbolizes the relaxed lifestyle of the East Coast of the United States. People love this brand for its vibrant prints, nautical aesthetic, and comfortable fabrics. A unique feature of Vineyard Vines is their iconic whale logo polo shirts. The most iconic items include chinos shorts, fleece jackets, and oxford shirts.
# Best for rugged outdoor apparel
Filson
Prices: $$$$
Founded: 1897
Origin: United States
Filson was founded in 1897 and specializes in rugged outdoor and travel clothing. People love this brand for its reliable, high quality fabrics and authentic style. Filson’s unique feature is their attention to detail and use of waxed cotton for weather protection. Their most iconic products include work jackets, wool flannel shirts and dense canvas bags.
# Best for sustainable outdoor wear
Patagonia
Prices: $$$
Founded: 1973
Origin: United States
Patagonia was founded in 1973 and has become a world leader in eco-friendly sportswear. People love this brand for its high-tech fabrics, comfort and eco-friendly manufacturing. A unique feature of Patagonia is their old clothing recycling program and use of recycled materials. Their most iconic products include fleece jackets, waterproof jackets, and hiking pants.
# Best for classic American fashion
J.Crew
Prices: $$$
Founded: 1983
Origin: United States
J.Crew was founded in 1983 and offers stylish yet affordable American fashion classics. People love this brand for its quality materials and comfortable cuts. A unique feature of J.Crew is their ability to combine elegance and everyday comfort. Their most iconic items include cashmere sweaters, chinos pants, and linen shirts.
# Best for versatile everyday essentials
Alex Mill
Prices: $$$
Founded: 2012
Origin: United States
Alex Mill was founded in 2012 and is known for its versatile and quality basic pieces. People love this brand for its minimalistic designs and attention to detail. A unique feature of Alex Mill is their ability to create pieces that can be easily combined with each other. Their most iconic items include chambray shirts, cotton pants, and knit sweaters.
# Best for sustainable global fashion
Industry of All Nations
Prices: $$$
Founded: 2010
Origin: United States
Industry of All Nations was founded in 2010 and focuses on sustainable production by collaborating with artisans around the world. People love the brand for its eco-friendly materials and transparency in production. A unique feature of Industry of All Nations is their commitment to traditional dyeing methods and natural fabrics. Their most iconic products include organic t-shirts, indigo jeans, and hand-knit sweaters.
# Best for Scandinavian minimalist fashion
Norse Projects
Prices: $$$
Founded: 2004
Origin: Denmark
Norse Projects was founded in 2004 and is known for its Scandinavian minimalism and functionality. People love this brand for its clean lines, neutral colors and high quality materials. A unique feature of Norse Projects is their ability to combine street style with classic elements. Their most iconic products include wool hats, lightweight jackets, and basic t-shirts.
# Best for urban chic fashion
rag & bone
Prices: $$$$
Founded: 2002
Origin: United States
rag & bone was founded in 2002 and combines British heritage with modern urban style. People love this brand for its quality fabrics, perfect fit and attention to detail. A unique feature of rag & bone is their ability to create pieces that look stylish yet casual. The most iconic items include skinny jeans, leather jackets and classic shirts.
# Best for transparent and ethical fashion
Everlane
Prices: $$
Founded: 2010
Origin: United States
Everlane was founded in 2010 and is known for its transparency in pricing and ethical manufacturing. People love this brand for its quality basic pieces at fair prices. A unique feature of Everlane is their openness about the cost of production of each item. Their most iconic items include cashmere sweaters, organic cotton t-shirts, and denim.
# Best for classic denim wear
Levi’s
Prices: $$
Founded: 1853
Origin: United States
Levi’s was founded in 1853 and is synonymous with quality denim. People love this brand for its durable jeans and wide range of models. What makes Levi’s unique is their rich heritage and constant innovation in the world of denim. The most iconic products include 501 jeans, denim jackets and denim shirts.
# Best for edgy and contemporary fashion
AllSaints
Prices: $$$
Founded: 1994
Origin: United Kingdom
AllSaints was founded in 1994 and is known for its modern and slightly rebellious style. People love this brand for its leather goods, asymmetrical cuts and neutral palettes. A unique feature of AllSaints is their ability to combine rough elements with elegance. Their most iconic items include leather biker jackets, draped tops, and skinny jeans.
# Best for preppy American sportswear
GANT
Prices: $$$
Founded: 1949
Origin: United States
GANT was founded in 1949 and is known for its preppy style that combines American sportswear with European elegance. People love this brand for its quality materials and classic designs. A unique feature of GANT is their attention to detail and use of bright colors. The most iconic products include oxford shirts, pullovers and chinos pants.
# Best for modern urban fashion
Club Monaco
Prices: $$$
Founded: 1985
Origin: Canada
Club Monaco was founded in 1985 and offers modern urban clothing with an emphasis on minimalism. People love this brand for its clean lines, neutral palettes and quality fabrics. A unique feature of Club Monaco is their ability to create pieces that easily transition from day to evening looks. Their most iconic items include knit dresses, structured blazers, and classic pants.
# Best for sophisticated contemporary fashion
Reiss
Prices: $$$
Founded: 1971
Origin: United Kingdom
Reiss was founded in 1971 and is known for its sleek modern style. People love this brand for its sophisticated silhouettes and high quality fabrics. A unique feature of Reiss is its ability to combine classics with modern elements. The most iconic products include elegant coats, structured suits and minimalistic knitwear.
# Best for rock-inspired luxury menswear
John Varvatos
Prices: $$$$
Founded: 2000
Origin: United States
John Varvatos was founded in 2000 and offers stylish clothing with a rock and roll aesthetic. People love this brand for its brutal yet elegant pieces inspired by musicians. A unique feature of John Varvatos is its use of aged materials and vintage elements. The most iconic items include leather jackets, skinny pants and biker-style boots.
# Best for quirky and sophisticated fashion
Ted Baker
Prices: $$$
Founded: 1988
Origin: United Kingdom
Ted Baker was founded in 1988 and is known for its combination of classic elegance with eccentric details. People love this brand for its attention to detail and unique patterns. A unique feature of Ted Baker is its use of colorful prints and unexpected textures. The most iconic products include structured jackets, printed shirts and stylish accessories.
# Best for Southern-inspired modern fashion
Billy Reid
Prices: $$$$
Founded: 1998
Origin: United States
Billy Reid was founded in 1998 and offers clothing that combines traditional southern style with elements of modern luxury. People love this brand for its sophisticated fabrics and loose silhouettes. A unique feature of Billy Reid is the use of classic cuts with modern details. The most iconic items include linen suits, cotton shirts and tweed jackets.
# Best for classic outdoor and heritage fashion
Orvis
Prices: $$$
Founded: 1856
Origin: United States
Orvis was founded in 1856 and is one of the oldest brands in the United States specializing in outdoor clothing. People love this brand for its high quality and traditional silhouettes. A unique feature of Orvis is the combination of classic design with modern fabric technology. The most iconic products include waxed jackets, warm fleece vests, and rugged hunting pants.
# Best for refined golf and casualwear
Peter Millar
Prices: $$$$
Founded: 2001
Origin: United States
Peter Millar was founded in 2001 and is known for its elegant yet comfortable pieces suitable for golf and everyday life. People love this brand for its sophisticated fabrics and elegant cuts. A unique feature of Peter Millar is their focus on classic yet functional style. Their most iconic items include premium cotton polos, knit cardigans and golf pants.
