Honor the Gift, founded by Russell Westbrook in 2016, is a company founded on creativity, fashion and the belief that anyone can go beyond their circumstances and most importantly beyond themselves. It’s proof that where you start doesn’t determine where you can go.
Known to its fans as HTG, the brand produces carefully curated seasonal collections of accessories and apparel for men and women. Each collection reflects Westbrook’s personal journey, drawing inspiration from his inner-city upbringing.
No matter where you are, Honor the Gift is a statement of pride. No matter where you’re headed, Honor the Gift is a reminder to unleash your talent.
So if you’re a fan of this brand you’ve probably thought about alternatives, in this post we’ll break down similar brands and their features
# Best for limited-edition streetwear
Supreme
Prices: $$$$
Founded: 1994
Origin: United States
Supreme started as a small skate store in New York City and over time has grown into the most iconic street fashion brand. People love it for its exclusive drops that sell out in seconds and its iconic collaborations with Nike, Louis Vuitton, The North Face and other top brands. The most iconic pieces include Box Logo hoodies, The North Face x Supreme’s Nuptse jackets, and signature accessories like the Supreme brick or folding chair.
# Best for luxury streetwear
Off-White
Prices: $$$$
Founded: 2012
Origin: Italy
Off-White was founded by Virgil Abloh, who reimagined street fashion by adding elements of haute couture. Fans appreciate the brand for its avant-garde approach to design, including signature diagonal stripes, quotes and recognizable industrial belts. Among the iconic pieces are Off-White x Nike sneakers, Caravaggio print hoodies and handmade jeans with graffiti elements.
# Best for high-end minimal streetwear
Fear of God
Prices: $$$$
Founded: 2013
Origin: United States
Fear of God is a brand that has made minimalism in street fashion a true art form. Jerry Lorenzo has created clothes that combine luxury and simplicity, and customers love him for his oversize silhouettes, premium fabrics and neutral shades. The most popular pieces are Essentials hoodies, draped cardigans and jackets with leather inserts inspired by 90s basketball culture.
# Best for bold and playful streetwear
BAPE
Prices: $$$$
Founded: 1993
Origin: Japan
A Bathing Ape (BAPE) was founded by designer Niga in Japan and became instantly iconic for its camouflage prints and iconic monkey logo. Fans appreciate the brand for its limited edition drops, bold color combinations and rare collaborations with artists and brands like Kanye West, Adidas and Marvel. The most famous pieces include the Shark Hoodie with a zipper to the top, Air Force 1-inspired Bapesta sneakers, and Baby Milo logo T-shirts.
# Best for modern streetwear and sneakers
Kith
Prices: $$$
Founded: 2011
Origin: United States
Kith started out as a sneaker boutique, but thanks to the talent of Ronnie Fig, it has grown into a full-fledged fashion brand. Customers love it for its impeccable collaborations with Nike, Tommy Hilfiger and Versace, as well as its attention to detail in every piece. Its most iconic products include Kith hoodies with signature embroidery, retro tracksuits and exclusive sneaker colors created in collaboration with New Balance.
# Best for classic surf-inspired streetwear
Stüssy
Prices: $$
Founded: 1980
Origin: United States
Stüssy started out as a surfer brand in California, but later became one of the first trend-setting streetwear brands. People appreciate it for its signature graffiti font logo and classic silhouettes that don’t go out of style. The most popular items include Stüssy logo T-shirts, vintage windbreaker jackets and boiled jeans with a scuffed effect.
# Best for skater streetwear
Palace Skateboards
Prices: $$$
Founded: 2009
Origin: United Kingdom
Palace emerged as a skate brand in London, but its style has quickly spread far beyond the skateboarding community. Fans love it for its playful prints, references to British culture and bright colors. The most popular items include hoodies with a triangle logo, fleece jackets and exclusive Palace x Adidas sneakers.
# Best for rebellious streetwear
Anti Social Social Club
Prices: $$$
Founded: 2015
Origin: United States
ASSC is a brand with a mysterious aura that attracts people with its outsider way of thinking. Buyers appreciate it for its rare drops, provocative inscriptions and minimalist design. The most famous items are hoodies with pink letters, T-shirts with glitch-style logo and accessories with unexpected inscriptions emphasizing the brand’s philosophy.
# Best for workwear-inspired streetwear
Carhartt WIP
Prices: $$
Founded: 1994
Origin: Germany
Carhartt Work In Progress has adapted classic American workwear to street fashion style, making it not only durable but also stylish. The brand is popular among young people for its oversize silhouettes, vintage style and quality materials. The most iconic pieces include Detroit denim jackets, rugged canvas pants and hoodies with an embroidered WIP logo.
# Best for graffiti-inspired streetwear
The Hundreds
Prices: $$
Founded: 2003
Origin: United States
The Hundreds was founded by Bobby Kim and Ben Shenassafar, inspired by graffiti culture and the California skate movement. The brand attracts attention with bold prints, old-school silhouettes and the signature Adam Bomb logo. The most iconic pieces include bomber jackets with graphic elements, hoodies with large logos and T-shirts with artful ’90s-inspired designs.
# Best for eco-conscious streetwear
Noah
Prices: $$$
Founded: 2015
Origin: United States
Noah was created by former Supreme creative director Brandon Babenzien and offers conscious fashion with street style elements. People appreciate the brand for its quality fabrics, responsible approach to production and vintage motifs in design. The most iconic pieces are wool sweaters with a nautical theme, striped polos and cotton hoodies with Noah embroidery.
# Best for bold and graphic-driven streetwear
10.Deep
Prices: $$
Founded: 1995
Origin: United States
10.Deep is an iconic streetwear brand that has always gone against the mainstream with bold designs and unexpected collaborations. Customers love it for its bold graphic prints, rich color schemes and attention to detail. The most popular pieces are jackets with militaristic patterns, kargo pants with numerous pockets and hoodies with psychedelic prints.
# Best for sports and military-inspired streetwear
Undefeated
Prices: $$$
Founded: 2002
Origin: United States
Undefeated started out as a rare sneaker store, but quickly grew into an iconic brand inspired by sports and military style. The brand is known for its minimalistic yet stylish designs, as well as its ongoing collaborations with Nike and Adidas. The most iconic items are bomber with military patches, retro-style tracksuits and T-shirts with Five Strike logo.
# Best for high-end streetwear with vintage aesthetics
Aime Leon Dore
Prices: $$$$
Founded: 2014
Origin: United States
Aime Leon Dore was founded by Teddy Santnis in New York and combines elements of retro sportswear and classic American style. People love it for its premium materials, elegant cuts and attention to detail. The most popular pieces are wool varsity jackets, sweaters with embroidered logos and exclusive collaborations with New Balance.
# Best for artistic and experimental streetwear
Brain Dead
Prices: $$$
Founded: 2014
Origin: United States
Brain Dead is not just a brand, but an entire art collective platform that combines street fashion and art. Buyers appreciate it for its unconventional cuts, surrealistic prints and use of handwork in design. The most iconic pieces are T-shirts with abstract patterns, sweatshirts with graffiti elements and oversize down jackets with patches.
# Best for European urban culture-inspired streetwear
Patta
Prices: $$$
Founded: 2004
Origin: Netherlands
Patta started as a rare sneaker boutique in Amsterdam, but quickly grew into a full-fledged streetwear brand with a unique style. Fans love it for its Afro-culture inspiration, retro sports elements and unusual prints. The most iconic pieces include hoodies with the Patta Script logo, T-shirts with author illustrations and 90s inspired collections.
# Best for Japanese motorcycle-inspired streetwear
Neighborhood
Prices: $$$$
Founded: 1994
Origin: Japan
Neighborhood is one of the most respected Japanese streetwear brands, inspired by biker culture and militaristic style. People love it for its quality materials, strict but stylish design and vintage effects in fabric treatment. The most popular items are leather jackets with patches, boiled denim and 50s-style bombers.
# Best for military-inspired and minimalist streetwear
WTAPS
Prices: $$$$
Founded: 1996
Origin: Japan
WTAPS was founded in Japan and draws inspiration from military uniforms, combining minimalism and high functionality. The brand is popular for its comfortable silhouettes and durable materials that make the garments ideal for everyday wear. The most iconic pieces include M-65 jackets, cargo pants with patch pockets and T-shirts with tactical logos.
# Best for playful and oversized streetwear
Cactus Plant Flea Market
Prices: $$$$
Founded: 2015
Origin: United States
Cactus Plant Flea Market is a brand that constantly experiments with shapes, prints and textures to create unique pieces. Buyers appreciate it for its bright and unconventional designs, reminiscent of customizable clothing. The most iconic pieces are sweatshirts with voluminous graphics, Nike Vapormax CPFM sneakers and jackets with psychedelic patterns.
