Diesel is a brand for those who don’t like rules. From the very beginning, they have relied on bold style, cool denim and independence. Their pieces always was so good: iconic boiled jeans, jackets steeped in 90’s spirit and bold details that catch the eye from start. There’s no desire to please everyone here – just the pure energy of street fashion mixed with Italian quality.
If you like this kind of vibe but want to try something else, there are plenty of cool alternatives. Some of the brands rely on denim, others add modern cuts and technology, and still others reinterpret classic pieces in a new and different way. In this selection, here are the brands that hold the same bar and are suitable for those who want to dress brightly, confidently and without compromise.
# Best for raw and urban denim style
G-Star RAW
Prices: $$$
Founded: 1989
Origin: Netherlands
G-Star RAW originated in the Netherlands and quickly gained popularity for its innovative approach to denim fashion, particularly its emphasis on raw denim. The brand is appreciated for its futuristic designs, architectural silhouettes and commitment to sustainable production. Some of the most iconic pieces include the Elwood 3D jeans with unique reinforced knees and skinny fit, as well as the RAW denim range, which allows wearers to create their own natural wear effect.
# Best for vintage-inspired premium denim
Replay
Prices: $$$
Founded: 1981
Origin: Italy
Italian brand Replay has become known for its vintage interpretations of classic jeans and use of innovative technology. Fans appreciate it for its attention to detail, quality fabrics and signature style that combines modern aesthetics with retro accents. The Hyperflex range, which provides incredible elasticity and comfort, as well as models with a handcrafted scuff effect, have become cult favorites.
# Best for bold, statement-making denim
True Religion
Prices: $$$$
Founded: 2002
Origin: United States
True Religion emerged in the early 2000s in California and became an instant cult favorite thanks to its unusual silhouettes and massive seams. This brand is loved for its bold designs, large contrast stitching and unique fit, making the jeans easily recognizable. Among the most famous pieces are the iconic Ricky and Joey models with signature pockets and horseshoe embroidery, as well as spectacular denim jackets.
# Best for British-inspired casual denim
Pepe Jeans
Prices: $$
Founded: 1973
Origin: United Kingdom
Pepe Jeans started as a small store on London’s famous Portobello Road, but soon became one of the most recognizable denim clothing brands. People appreciate it for its versatility, comfort and style that combines British relaxed style with modern trends. Classic jeans with a perfect fit, stylish leather jackets and basic T-shirts with the signature logo have become iconic.
# Best for classic American denim
Levi’s
Prices: $$
Founded: 1853
Origin: United States
Levi’s is the symbol of American denim, the brand that practically invented jeans as such. It is loved for its consistent quality, timeless silhouettes and a rich history spanning more than a century. The most iconic models are, of course, Levi’s 501, the world’s first pair of jeans, as well as the iconic Trucker jackets and vintage-inspired scuffed denim.
# Best for minimalist and modern denim
Calvin Klein Jeans
Prices: $$$
Founded: 1968
Origin: United States
Calvin Klein Jeans has become iconic for its minimalist style and sexy ad campaigns featuring international stars. The brand is loved for its simple yet stylish silhouettes, high-quality fabrics and signature logos. The most iconic pieces have become high-waisted jeans, skinny skinnies and the iconic CK logo t-shirts worn by both men and women around the world.
# Best for trendy and bold denim fashion
Guess
Prices: $$
Founded: 1981
Origin: United States
Guess rose to fame in the ’80s with its sexy denim silhouettes and ad campaigns featuring iconic models. Fans love the brand for its bold, tight-fitting cuts, use of spectacular décor and signature vintage styles. The most recognizable pieces are skinny jeans with a distressed effect, short denim jackets and bags with the Guess logo, which have remained on trend for decades.
# Best for rugged and durable denim
Wrangler
Prices: $$
Founded: 1947
Origin: United States
Wrangler is a brand that was created for workers and cowboys, but over time has become a part of modern fashion. Fans appreciate it for its reliability, vintage style and comfortable fit that withstands even the most extreme conditions. The most iconic pieces are the classic Wrangler Cowboy Cut jeans, rugged work shirts and denim jackets that are perfect for fans of old-school American style.
# Best for high-fashion denim with attitude
Dsquared2
Prices: $$$$$
Founded: 1995
Origin: Italy
Dsquared2 is a brand that combines the Canadian roots of its creators with Italian luxury style. The brand is loved for its provocative designs, use of unusual textures and details, and spectacular cuts. The most iconic pieces include ripped jeans with patches, T-shirts with eye-catching logos and signature leather jackets that capture the spirit of today’s bold fashion.
# Best for luxury and edgy denim
Balmain
Prices: $$$$$
Founded: 1945
Origin: France
Balmain has brought high fashion elements to the world of denim, creating stylish and avant-garde denim collections. Fans love the brand for its signature skinny jeans, futuristic style and richly textured fabrics. Some of the most popular pieces include jeans with motorcycle elements, leather inserts and ripped details that create a spectacular look.
# Best for luxury denim with comfort
7 For All Mankind
Prices: $$$$
Founded: 2000
Origin: United States
7 For All Mankind was one of the first brands to make denim a part of luxury fashion. People love it for its incredibly soft fabrics, comfortable silhouettes and versatile styles that are suitable for all occasions. The most iconic pieces are classic skinny jeans, stylish flare models and denim jackets with a perfectly tailored cut.
# Best for premium sustainable denim
AG Jeans
Prices: $$$$
Founded: 2000
Origin: United States
AG Jeans is a brand that relies on eco-friendly production and impeccable quality. Fans appreciate it for soft denim, stylish cut and universal colors that do not go out of fashion. Among the most iconic pieces are the Tellis Slim Fit jeans, which have become a classic among connoisseurs of premium denim.
# Best for casual luxury denim
Rag & Bone
Prices: $$$$
Founded: 2002
Origin: United States
Rag & Bone combines British elegance with New York boldness to create stylish yet comfortable denim. Fans love it for its minimalist design, thoughtful cut and quality fabrics. Among the most popular pieces are Fit 2 Slim jeans and classic vintage jackets that look flawless in any look.
# Best for modern and sophisticated denim
Frame
Prices: $$$$
Founded: 2012
Origin: United States
Frame is a brand that offers a modern take on classic denim, combining comfort and premium fabrics. Fans love it for its concise silhouettes, high-quality materials and elegant details. The most iconic pieces are the Le Skinny de Jeanne jeans and minimalist denim shirts, which have become favorites among fashionistas around the world.
# Best for eco-friendly and raw denim
Nudie Jeans
Prices: $$$
Founded: 2001
Origin: Sweden
Nudie Jeans is a Swedish brand that focuses on eco-friendly production and hand-finished denim. Fans love it for its organic materials, stylish silhouettes and unique vintage effects that show through when worn. The most iconic models are the Grim Tim and Lean Dean, the perfect jeans for those who appreciate style and conscious consumption.
# Best for edgy and rock-inspired denim
AllSaints
Prices: $$$
Founded: 1994
Origin: United Kingdom
AllSaints is a British brand that combines elements of grunge, rock and minimalist style. Fans love it for its dark color palette, quality fabrics and relaxed silhouettes. The most iconic pieces are jeans with ripped details, leather jackets and basic t-shirts with a vintage-inspired finish, creating the perfect alternative scene-inspired look.
# Best for Scandinavian minimalist denim
Acne Studios
Prices: $$$$
Founded: 1996
Origin: Sweden
Acne Studios is an iconic Swedish brand known for its minimalistic yet expressive style. People love it for its use of premium fabrics, perfect silhouettes and attention to detail. Among the most popular items are Blå Konst jeans, which are characterized by perfect fit and strict but spectacular lines.
# Best for eclectic and premium denim
Scotch & Soda
Prices: $$$
Founded: 1985
Origin: Netherlands
Scotch & Soda is a brand from Amsterdam that brings bright colors, interesting textures and unusual details to denim fashion. Fans appreciate it for its fresh take on the classics and love of original design. The most iconic items were jeans with non-standard prints, denim joggers and stylized jackets with embroidery.
# Best for luxury and tailored denim
Tom Ford Denim
Prices: $$$$$
Founded: 2005
Origin: United States
Tom Ford Denim is a combination of classic and high fashion, where attention to detail and premium materials play a key role. The brand is popular among those who appreciate impeccable style and exclusivity. The most iconic items are narrow jeans made of Japanese denim, which fit perfectly and are suitable for creating a luxurious casual look.
# Best for handcrafted and luxury denim
Jacob Cohen
Prices: $$$$$
Founded: 1985
Origin: Italy
Jacob Cohen is an Italian brand that has taken denim fashion to the next level by handcrafting pieces from the world’s finest fabrics. People love it for its exclusive approach, comfortable fit and elegant details. The most popular models are jeans made of Japanese cotton with an aged effect and hand sewn leather tags that make each pair unique.
