Hugo Boss has long been synonymous with understated yet luxurious menswear and womenswear. Founded in 1924 in Germany, the brand has built its reputation on perfectly tailored suits, polished casual wear and super-quality fabrics that consider classics with modern trends.
Hugo Boss is a go-to wand for those who appreciate a refined and sophisticated style of dressing. In recent years, the brand has seriously expanded its range, adding sustainable materials and high-performance fabrics, while maintaining its commitment to craftsmanship. Their underwear is truly classic design still relevant today.
For those looking for alternatives that offer a similar combination of modern design and premium quality, there are many brands worth exploring.
These brands, ranging from big names like Burberry and Tom Ford to contemporary brands like Ralph Lauren and even Massimo Dutti, share Hugo Boss’ approach to impeccable tailoring and luxurious fabrics. Some of them specialize in business wear, while others offer a more casual approach to haute couture and others offer truly luxury pieces
In this guide, we’ll highlight 20 brands that fit the overall Hugo Boss style, highlight key offers, prices, sizing options and shopping policies to help you make an informed choice.
# Best for timeless Italian elegance
Giorgio Armani
Prices: $$$$
Founded: 1975
Origin: Italy
Giorgio Armani was founded in 1975 and has become synonymous with elegance and impeccable cut. People love this brand for its minimalistic yet sophisticated style, suitable for both business and casual closet. Armani’s unique feature is its combination of comfort and luxury, making it the number one choice for business travelers. The most iconic products include strict suits, silk shirts and elegant coats.
# Best for classic British fashion
Burberry
Prices: $$$$
Founded: 1856
Origin: United Kingdom
Burberry was founded in 1856 and has become an iconic British brand known for its trench coats and plaid pattern. People love this brand for its combination of traditional English style with modern elements. A unique feature of Burberry is its innovative Gabardine fabric, which is water and wind resistant. The most iconic products include classic trench coats, plaid scarves and cashmere coats.
# Best for luxury and modern tailoring
Tom Ford
Prices: $$$$$
Founded: 2005
Origin: United States
Tom Ford was founded in 2005 and quickly became a symbol of modern luxury and sexy elegance. People love this brand for its sophisticated style that combines classic and avant-garde. A unique feature of Tom Ford is its attention to detail and use of premium materials. The most iconic products include perfectly tailored suits, sunglasses and stylish perfumes.
# Best for preppy American fashion
Polo Ralph Lauren
Prices: $$$
Founded: 1967
Origin: United States
Polo Ralph Lauren was founded in 1967 and has become synonymous with American style in a classic way. People love this brand for its iconic polos, comfortable sweaters and stylish jackets. The unique feature of Ralph Lauren is the combination of casual comfort and elitist charm. The most iconic items include polo shirts, double-breasted jackets and tweed suits.
# Best for minimalist and modern fashion
Calvin Klein
Prices: $$$
Founded: 1968
Origin: United States
Calvin Klein was founded in 1968 and quickly gained popularity for its minimalistic designs. People love this brand for its concise silhouettes, comfortable fabrics and versatile pieces. A unique feature of Calvin Klein is its iconic line of underwear and denim. The most iconic items include jeans, basic t-shirts, and tracksuits.
# Best for avant-garde fashion
Alexander McQueen
Prices: $$$$$
Founded: 1992
Origin: United Kingdom
Alexander McQueen was founded in 1992 and has become known for its bold, avant-garde designs. People love this brand for its dramatic silhouettes and attention to detail. A unique feature of McQueen is its combination of classic English sartorial tradition with innovative elements. The most iconic products include strict suits, solid sneakers and printed coats.
# Best for bold and extravagant fashion
Versace
Prices: $$$$$
Founded: 1978
Origin: Italy
Versace was founded in 1978 and has become a symbol of luxury and extravagance. People love this brand for its vibrant prints, gold accents and Italian aesthetic. A unique feature of Versace is its iconic jellyfish logo and use of baroque patterns. The most iconic items include silk shirts, leather jackets and suits with colorful prints.
# Best for luxury Italian tailoring
Ermenegildo Zegna
Prices: $$$$$
Founded: 1910
Origin: Italy
Ermenegildo Zegna was founded in 1910 and specializes in luxury fabrics and classic men’s suits. People love this brand for its impeccable quality and tailoring skills. A unique feature of Zegna is the use of the most expensive and rare fabrics such as Vicuna wool. The most iconic products include wool suits, elegant coats and leather accessories.
# Best for bespoke and high-end suits
Brioni
Prices: $$$$$
Founded: 1945
Origin: Italy
Brioni was founded in 1945 and has become a benchmark in the world of high-end men’s suits. People love this brand for its attention to detail and luxurious materials. A unique feature of Brioni is their exclusive bespoke tailoring service for suits. Their most iconic items include classic tuxedos, wool coats and premium leather accessories.
# Best for Italian sartorial elegance
Canali
Prices: $$$$$
Founded: 1934
Origin: Italy
Canali was founded in 1934 and is an Italian brand specializing in classic men’s suits. People love this brand for its sophisticated aesthetics and impeccable cut. A unique feature of Canali is the use of only the finest Italian fabrics and handmade craftsmanship. The most iconic products include wool suits, elegant coats and silk ties.
# Best for classic American style
Tommy Hilfiger
Prices: $$$
Founded: 1985
Origin: United States
Tommy Hilfiger was founded in 1985 and is known for its classic American style with preppy elements. People love this brand for its quality materials and versatile designs. A unique feature of Tommy Hilfiger is its signature color palette: red, white and blue. The most iconic items include polo shirts, jeans and bomber jackets.
# Best for accessible luxury fashion
Michael Kors
Prices: $$$
Founded: 1981
Origin: United States
Michael Kors was founded in 1981 and offers luxury fashion at affordable prices. People love this brand for its stylish and modern designs suitable for everyday wear. A unique feature of Michael Kors is its wide range of accessories, especially handbags and watches. The most iconic products include tote bags, wristwatches and sunglasses.
# Best for sporty elegance
Lacoste
Prices: $$$
Founded: 1933
Origin: France
Lacoste was founded in 1933 and is known for its sporty yet elegant designs. People love this brand for its comfort and quality. The unique feature of Lacoste is its signature crocodile logo and the use of breathable fabrics. The most iconic products include polo shirts, tennis dresses and sports jackets.
# Best for British eclectic style
Paul Smith
Prices: $$$$
Founded: 1970
Origin: United Kingdom
Paul Smith was founded in 1970 and is known for its eclectic British style. People love this brand for its unique prints and unexpected details. A unique feature of Paul Smith is its ability to combine classic silhouettes with colorful accents. The most iconic items include striped scarves, colorful socks, and jackets with contrasting lining.
# Best for quirky British fashion
Ted Baker
Prices: $$$
Founded: 1988
Origin: United Kingdom
Ted Baker was founded in 1988 and is known for its quirky British style. People love this brand for its attention to detail and quality materials. A unique feature of Ted Baker is its use of colorful prints and unusual patterns. The most iconic products include floral shirts, printed dresses and accessories with signature patterns.
# Best for American sportswear
GANT
Prices: $$$
Founded: 1949
Origin: United States
GANT was founded in 1949 and is known for its quality American-style sportswear. People love this brand for its comfort and durability. The unique feature of GANT is its innovative button-down collar design and use of durable fabrics. The most iconic products include oxford shirts, sweaters and chinos.
# Best for classic American tailoring
Brooks Brothers
Prices: $$$$
Founded: 1818
Origin: United States
Brooks Brothers was founded in 1818 and is the oldest clothing retailer in the United States. People love this brand for its classic style and high quality. A unique feature of Brooks Brothers is its innovation in men’s fashion, such as the introduction of ready-to-wear suits. The most iconic products include suits, oxford shirts and ties.
# Best for modern American preppy
J.Crew
Prices: $$$
Founded: 1983
Origin: United States
Since 1983, J.Crew has defined modern American style, fusing heritage craftsmanship with contemporary ease. Its $98 cashmere crewneck sweaters deliver unparalleled softness, while $118 stretch chinos offer a tailored yet comfortable fit. With premium fabrics and precise construction, J.Crew pieces embody versatility and durability—elevated essentials designed to withstand trends and daily wear with effortless refinement.
# Best for affordable European elegance
Massimo Dutti
Prices: $$
Founded: 1985
Origin: Spain
Massimo Dutti was founded in 1985 and offers elegant European fashion at affordable prices. People love this brand for its sophisticated designs and quality materials. The unique feature of Massimo Dutti is its ability to offer a luxurious look without a high price tag. The most iconic products include elegant jackets, wool coats and leather accessories.
# Best for sophisticated luxury menswear
Baldessarini
Prices: $$$$
Founded: 1993
Origin: Germany
Baldessarini was founded in 1993 and offers elegant men’s fashion with a touch of luxury. People love this brand for its high quality fabrics and exquisite details. The unique feature of Baldessarini is its premium tailoring and attention to detail. The most iconic products include suits, cashmere coats and stylish accessories.
