If you’re a fan of Shopo, you already know the drill: it’s stylish, inexpensive and always has what you need. The constant influx of new visitors keeps them interested and coming back for more. Since their debut in Sydney in 2010, they’ve gained a loyal fan base.
But honestly, there are times when you want something different. Perhaps you’re not only not in the mood for something different, but you’re not exactly excited for something else. The good news is that many other companies offer the same combination of affordability and trendy style (and yes we made a list so you don’t need to spend a time)
Some, such as White Fox and Princess Polly, stick to a bold look for Instagram, while others focus on a multi-purpose everyday look. If sustainability is a priority for you, there are brands that create fashionable clothing with the environment in mind.
To update your closet, we’ve compiled a list of 15 interesting, stylish and budget-friendly brands. You may already be a fan of some of them, and others may surprise you – but having more options is always a plus.
# Best for youthful and trendy fashion
Princess Polly
Prices: $$
Founded: 2010
Origin: Australia
Princess Polly was founded in 2010 in Australia and has quickly become popular with young fashionistas due to its attention to current trends and variety of styles. The brand is known for their fast deliveries and wide range of products that are updated with the latest fashion trends. A unique feature of Princess Polly is their ability to offer both casual and evening outfits suitable for different occasions. The most popular items include mini dresses, open-shouldered tops and stylish accessories.
# Best for affordable chic fashion
Lulus
Prices: $$
Founded: 1996
Origin: United States
Lulus was founded in 1996 in the United States as a vintage store, but over time moved to online shopping and has become a well-known brand offering stylish and affordable clothing. People love Lulus for their quality materials, modern designs and wide range of clothing for different occasions. A unique feature of the brand is their attention to detail and their ability to offer elegant outfits at affordable prices. Their most iconic products include evening dresses, jumpsuits, and shoes.
# Best for diverse fashion selections
ASOS
Prices: $$
Founded: 2000
Origin: United Kingdom
ASOS was founded in 2000 in the UK and has become one of the largest online retailers offering a wide range of clothing, footwear and accessories. The brand is known for its variety of styles, affordability and focus on a youthful audience. A unique feature of ASOS is their own clothing line, as well as collaborating with various brands to offer shoppers a wide range of choices. The most popular items include jeans, t-shirts, and dresses for different occasions.
# Best for bold and edgy fashion
Nasty Gal
Prices: $$
Founded: 2006
Origin: United States
Nasty Gal was founded in 2006 in the United States by Sophia Amoruso as a vintage store on eBay and quickly became a popular brand known for its bold and daring designs. People love Nasty Gal for their unique and avant-garde styles that allow you to stand out from the crowd. A unique feature of the brand is their ability to combine vintage elements with modern trends to create unique looks. Their most iconic items include leather jackets, mini skirts and colorful accessories.
# Best for fast fashion
Missguided
Prices: $$
Founded: 2009
Origin: United Kingdom
Missguided was founded in 2009 in the UK and has become known for its quick response to fashion trends, offering current styles at affordable prices. The brand is popular with young women looking for fashionable and affordable clothing for different occasions. A unique feature of Missguided is their ability to quickly release new collections that reflect the latest trends. The most popular items include tight dresses, tracksuits and stylish tops.
# Best for affordable fast fashion
Boohoo
Prices: $
Founded: 2006
Origin: United Kingdom
Boohoo was founded in 2006 in the UK and has become known for its wide range of fashionable clothing at very affordable prices. The brand targets a youthful audience and offers a variety of styles, from casual to evening wear. A unique feature of Boohoo is their ability to offer fashionable items at low prices, making fashion accessible to everyone. Their most iconic items include sequin dresses, denim jackets and a variety of accessories.
# Best for trendy and affordable fashion
Forever 21
Prices: $
Founded: 1984
Origin: United States
A mainstay in accessible fashion since 1984, Forever 21 delivers trend-driven style at unbeatable prices. A $24.99 satin slip dress exudes effortless evening sophistication, while $14.99 graphic tees inject bold streetwear appeal. With constant new arrivals, the brand merges affordability and adaptability, offering fashion-forward shoppers on-trend pieces without compromising budget or style.
# Best for influencer-inspired fashion
Revolve
Prices: $$$
Founded: 2003
Origin: United States
Revolve was founded in 2003 in the US and has become an iconic online retailer known for its exclusive collaborations and Influencer connections. People love the brand for its premium quality, current trends and carefully selected range that creates a ‘dream closet’ effect. A unique feature of Revolve is its promotional strategy through bloggers and celebrities, making it one of the most popular brands among the fashionable youth. The most iconic products include silk dresses, stylish suits and spectacular swimwear.
# Best for glamorous and figure-hugging outfits
Oh Polly
Prices: $$$
Founded: 2015
Origin: United Kingdom
Oh Polly was founded in the UK in 2015 and has quickly become a popular brand for its sexy, feminine and spectacular outfits. People love it for its sophisticated tight silhouettes, quality fabrics and attention to detail. A unique feature of the brand is its emphasis on bold looks created for parties and special occasions. The most iconic items include tight-fitting mini dresses, corset tops and outfits with cutouts.
# Best for budget-friendly trendy fashion
PrettyLittleThing
Prices: $
Founded: 2012
Origin: United Kingdom
PrettyLittleThing launched in the UK in 2012 and quickly gained the love of girls who like to experiment with trends without spending a lot of money. The brand offers a huge selection of inexpensive outfits suitable for parties, dates and everyday life. A unique feature of PrettyLittleThing is its frequent updates of collections, allowing for instant reaction to fashion innovations. The most popular items include short dresses, tight jumpsuits and on-trend accessories.
# Best for feminine and romantic fashion
Petal & Pup
Prices: $$
Founded: 2014
Origin: Australia
Petal & Pup was founded in Australia in 2014 and targets girls who love delicate, romantic and feminine looks. People appreciate the brand for its sophisticated silhouettes, pastel shades and fabrics that give airiness and lightness. A unique feature of Petal & Pup is its attention to detail – every detail is thought out to create the perfect look. The most iconic products include summer sundresses, dresses with flounces and stylish jumpsuits.
# Best for flirty and feminine fashion
Hello Molly
Prices: $$
Founded: 2012
Origin: Australia
Hello Molly launched in Australia in 2012 and has since become synonymous with flirty and colorful looks. The brand has gained popularity thanks to its extensive collection of mini dresses, lightweight jumpsuits and stylish tops. A unique feature of Hello Molly is its constantly updated assortment, so customers always find something new. The most iconic items include short dresses with ruffles, tops with puffy sleeves and summer suits.
# Best for youthful and trendy styles
Peppermayo
Prices: $$
Founded: 2012
Origin: Australia
Peppermayo was founded in 2012 in Australia as a small online store, but has quickly grown into a fashion brand loved by girls around the world. People appreciate it for its lightness, modern silhouettes and the ease of putting things together. A unique feature of Peppermayo is its ability to combine Australian relaxed style with fashion trends. The most iconic items include cropped tops, slit skirts and stylish sets.
# Best for prom and occasion wear
Windsor
Prices: $$
Founded: 1937
Origin: United States
Windsor originated in the US in 1937 and over the decades has become an iconic brand for girls looking for the perfect outfit for prom, wedding or party. People love it for its wide selection of elegant dresses that look expensive but remain affordable. A unique feature of Windsor is their attention to detail, as well as the variety of styles for every body type. Their most iconic items include sequin evening dresses, elegant maxi dresses, and stylish jumpsuits.
# Best for festival and party wear
Beginning Boutique
Prices: $$
Founded: 2008
Origin: Australia
Australian brand Beginning Boutique was founded in 2008 and has become known for its spectacular outfits perfect for festivals, parties and summer travel. People love it for its bold designs, bright prints and unexpected styles. A unique feature of the brand is its focus on festival fashion culture, making it a must-have for lovers of colorful looks. The most iconic products include sequined mini dresses, cropped tops with ties and spectacular swimwear.
# Best for affordable curve-friendly fashion
Fashion Nova
Prices: $
Founded: 2006
Origin: United States
Fashion Nova was founded in 2006 in the US and has become one of the most popular brands in the fast fashion segment. People love it for its affordability, variety of sizes and active collaboration with influencers. A unique feature of Fashion Nova is its ability to adapt trends instantly and offer ultra-trendy items at low prices. The most popular items include tight dresses, jeans for every figure and sexy suits.
