The Vineyard Vines brand has gained a truly iconic popularity for its signature preppy style, coastal influence and luxury. Founded in 1998 by brothers Shep and Ian Murray, the brand reflects the spirit of laid-back yet polished East Coast fashion.
Known for its pastel-colored polos, embroidered shorts, plaid button-down dresses and iconic whale logo, Vineyard Vines has become a staple brand for those who appreciate effortless casual elegance. The brand’s collections target men, women and children, offering everything from casual business wear to resort wear. Beyond fashion, the brand emphasizes quality craftsmanship, comfortable fabrics, and a lifestyle based on adventure and relaxation.
For shoppers who enjoy Vineyard Vines’ combination of casual sophistication and nautical charm, there are several brands that offer a similar aesthetic. Whether it’s the timeless style of Ralph Lauren, the casual coastal vibe of Southern Tide or the classic and modern approach of J.McLaughlin, these brands provide quality, style and versatility. Many also prioritize sustainable materials, ethical sourcing and performance fabrics, making their pieces as functional as they are fashionable.
In this guide, we’ll take a look at 18 brands that fit the Vineyard Vines aesthetic, highlighting key offerings, prices, sizing options and return policies to help you make an informed buying choice.
# Best for classic American preppy style
Brooks Brothers
Prices: $$$$
Founded: 1818
Origin: United States
Brooks Brothers was founded in 1818 and is the oldest American menswear brand. People love this brand for its traditional shirts, jackets and strict suits. A unique feature of Brooks Brothers is its influence on classic American style. The most iconic products include oxford shirts, cashmere sweaters, and classic suits.
# Best for iconic preppy fashion
Polo Ralph Lauren
Prices: $$$$
Founded: 1967
Origin: United States
Polo Ralph Lauren was founded in 1967 and quickly became a symbol of American preppy style. People love this brand for its recognizable polos, tweed jackets and comfortable sweaters. A unique feature of Ralph Lauren is its combination of luxury and casual elegance. The most iconic products include polo shirts, suits and leather accessories.
# Best for modern classic American fashion
Tommy Hilfiger
Prices: $$$
Founded: 1985
Origin: United States
Tommy Hilfiger was founded in 1985 and offers stylish yet affordable fashion in the spirit of American style. People love this brand for its classic styles with a modern accent. A unique feature of Tommy Hilfiger is its color palette of red, white and blue. The most iconic items include polos, denim jackets and sweaters.
# Best for modern American preppy style
J.Crew
Prices: $$$
Founded: 1983
Origin: United States
J.Crew was founded in 1983 and offers a modern interpretation of the classic preppy style. People love this brand for its quality fabrics and stylish cuts. A unique feature of J.Crew is its attention to detail and its combination of elegance with everyday comfort. The most iconic items include cashmere sweaters, chinos and double-breasted jackets.
# Best for sporty preppy fashion
Lacoste
Prices: $$$
Founded: 1933
Origin: France
Lacoste was founded in 1933 and is known for sporting polos with the signature crocodile logo. People love this brand for its high quality and comfortable silhouettes. A unique feature of Lacoste is its association with the tennis aesthetic and classic preppy style. The most iconic products include polo shirts, tennis dresses and lightweight jackets.
# Best for Southern preppy fashion
Southern Tide
Prices: $$$
Founded: 2006
Origin: United States
Southern Tide was founded in 2006 and offers stylish, comfortable pieces in the spirit of Southern preppy style. People love this brand for its bright colors and nautical motifs. A unique feature of Southern Tide is its attention to comfort and quality fabrics. The most iconic items include chinos shorts, polos, and lightweight shirts.
# Best for classic outdoor wear
Orvis
Prices: $$$
Founded: 1856
Origin: United States
Orvis was founded in 1856 and specializes in classic outdoor clothing. People love this brand for its reliability and quality materials. A unique feature of Orvis is its focus on fishing, hunting, and country style. The most iconic products include flannel shirts, waxed jackets, and wool vests.
# Best for American sportswear
GANT
Prices: $$$
Founded: 1949
Origin: United States
GANT was founded in 1949 and offers elegant yet comfortable American-style clothing. People love this brand for its comfortable styles and durable materials. A unique feature of GANT is its innovative design of button-down shirts. The most iconic items include oxford shirts, knit sweaters and classic pants.
# Best for colorful preppy fashion
Lilly Pulitzer
Prices: $$$
Founded: 1959
Origin: United States
Lilly Pulitzer was founded in 1959 and is known for its colorful prints and summer styles. People love this brand for its lightweight, comfortable dresses and accessories. A unique feature of Lilly Pulitzer is its signature style with tropical patterns. The most iconic products include tunic dresses, beach bags and sundresses.
# Best for West Coast preppy style
Johnnie-O
Prices: $$$
Founded: 2005
Origin: United States
Johnnie-O was founded in 2005 and combines classic preppy style with a relaxed West Coast vibe. People love this brand for its comfortable silhouettes and pastel colors. A unique feature of Johnnie-O is its signature zippered shirt cut. The most iconic items include chinos shorts, short-sleeved shirts and sport-inspired jackets.
# Best for Southern-inspired preppy fashion
Southern Marsh
Prices: $$$
Founded: 2008
Origin: United States
Southern Marsh was founded in 2008 and offers classic southern fashion with preppy elements. People love this brand for its comfortable fabrics, relaxed silhouettes and signature style with an emphasis on nature and southern lifestyle. A unique feature of Southern Marsh is its use of natural fabrics and embroidered logos. The most iconic merchandise includes short-sleeved shirts, lightweight jackets and signature t-shirts.
# Best for refined Southern preppy style
Southern Proper
Prices: $$$
Founded: 2005
Origin: United States
Southern Proper was founded in 2005 and specializes in preppy style with a southern accent. People love this brand for its elegant accessories and casual clothing with a classic cut. A unique feature of Southern Proper is their iconic bow ties with traditional southern patterns. Their most iconic items include classic jackets, embroidered ties, and printed t-shirts.
# Best for handcrafted needlepoint accessories
Smathers & Branson
Prices: $$
Founded: 2004
Origin: United States
Smathers & Branson was founded in 2004 and offers unique hand embroidered accessories. People love this brand for its quality and personalized style. A unique feature of Smathers & Branson is the use of traditional embroidery techniques to create unique belts, purses and caps. The most iconic products include nautical-inspired belts, leather wallets and golf bags.
# Best for luxury preppy fashion
Peter Millar
Prices: $$$$
Founded: 2001
Origin: United States
Peter Millar was founded in 2001 and offers luxury preppy clothing known for its quality and elegance. People appreciate this brand for its premium fabrics, classic designs and attention to detail. A unique feature of Peter Millar is the use of innovative technologies in fabrics that make the clothes comfortable and durable. The most iconic products include cashmere sweaters, suits and sports jackets.
# Best for vintage tennis-inspired preppy fashion
Boast USA
Prices: $$$
Founded: 1973
Origin: United States
Boast USA was founded in 1973 and is inspired by tennis culture and classic American preppy style. People love this brand for its retro aesthetic and high quality fabrics. A unique feature of Boast USA is its iconic maple leaf logo, which has come to symbolize athletic elegance. The most iconic products include polo shirts, sport jackets and tennis shorts.
# Best for fun and colorful preppy wear
Chubbies
Prices: $$
Founded: 2011
Origin: United States
Chubbies was founded in 2011 and is known for its short shorts and colorful prints. People love this brand for its lighthearted yet stylish approach to menswear. A unique feature of Chubbies is their emphasis on retro aesthetics and casual style. Their most iconic products include colorful shorts, brightly colored bathing suits, and printed t-shirts.
# Best for humorous and nostalgic preppy wear
Rowdy Gentleman
Prices: $$
Founded: 2011
Origin: United States
Rowdy Gentleman was founded in 2011 and offers clothing with humorous prints and nostalgic designs. People love this brand for its casual style and comfortable silhouettes. A unique feature of Rowdy Gentleman is the use of retro graphics and vintage elements. The most iconic products include T-shirts with fun prints, caps, and lightweight summer shirts.
# Best for classic preppy elegance
J.McLaughlin
Prices: $$$$
Founded: 1977
Origin: United States
J.McLaughlin was founded in 1977 and offers classic American apparel with a modern accent. People love this brand for its vibrant prints, quality materials and elegant silhouettes. A unique feature of J.McLaughlin is its ability to combine traditional fabrics with modern designs. The most iconic items include knit dresses, linen jackets and stylish accessories.
