Red Dress were inspired by their true passion for fashion and their fear of stagnating trends. Diana Harbour as a teenager didn’t have a lot of money to spend on clothes, so she started studying fashion trends – reading fashion magazines and watching fashion shows of various fashion designers, then started sketching outfits on her own and dreamed of one day opening her own fashion boutique. Diana always wanted to fill a void in the world of women’s clothing, trying to bring something new to the usual female outfits, for example, to add bright colors that would make every woman feel both happy and confident.
The concept of red dress boutique remains the same “sometimes a woman needs just one fantastic outfit to make her day better or just to make her smile sometimes”. Since 2004 red dress boutique started as a small store occasionally selling items on ebay and has grown to a large online marketplace that brings something small but very exclusive to the fashion market. It’s hard not to appreciate them because their stuff will really surprise the connoisseurs of exquisite clothes that are inexpensive.
Today we will look at brands that are similar to red dress boutique but do not lose their fundamental values. In this selection everyone will be able to find something interesting for themselves, whether it is a cheaper alternative to red dress or more luxurious pieces.
# Best for chic and affordable dresses
Lulus
Prices: $$
Founded: 1996
Origin: United States
Lulus designed in California, with main goal to made everyday wear looking very impressive. Features dresses and accessories that made you feel unique and rememberable. They analyze trends and know how to do it, to make you sure you will be always on trends and their social networks is always a good spot to find a best on-trend pieces. Hundreds of items are added each day that carefully selected by team according to trends and customers feedback. Delivery? Worldwide!
# Best for feminine and trendy styles
Pink Lily Boutique
Prices: $$
Founded: 2014
Origin: United States
Pink Lily Boutique was founded in 2014 as a family-run business from Kentucky and quickly gained popularity on social media. The brand is known for its bright colors, feminine styles and extremely affordable prices. What makes Pink Lily unique is its quick adaptation to fashion trends and the variety of outfits, with thousands of new items added daily. Their most iconic items are definitely summer sundresses, sweaters and swimsuits.
# Best for trendy casual and event wear
VICI Collection
Prices: $$
Founded: 2012
Origin: United States
Vici collection was founder in 2012 and it was a huge boom in the markeplace area. If you are a fan of bright designs and like instagram trendy pieces then you should look on VICI Collection. It is a gem for people that searching for trending pieces without braking a bank. Their Daily drop page has a much to offer, like latest trending collections and exclusive pieces.
# Best for romantic and feminine fashion
Petal & Pup
Prices: $$
Founded: 2014
Origin: Australia
Australian brand Petal & Pup was founded in 2014 and has gained popularity for its feminine silhouettes and lightweight fabrics. People love this brand for its sophisticated style that is perfect for both everyday life and special events. A unique feature of Petal & Pup is their attention to subtle details, pastel hues, and airy fabrics. Their most iconic items include summer sundresses, flounce dresses and stylish jumpsuits.
# Best for Southern-inspired feminine style
Mint Julep Boutique
Prices: $$
Founded: 2012
Origin: United States
Effortlessly blending Southern charm with modern sophistication, Mint Julep Boutique has mastered the art of refined everyday style since 2012. Flowing floral maxi dresses ($58) exude casual elegance, while crisp ruffled blouses ($42) lend a tailored edge. Cozy yet lightweight knit sweaters ($49) provide warmth without bulk. Thoughtfully designed, each piece balances timeless silhouettes with contemporary details for a flawless, all-day fit.
# Best for boutique-style trendy fashion
Francesca’s
Prices: $$
Founded: 1999
Origin: United States
Francesca’s was founded in 1999 and offers clothing, accessories, and gifts in a cozy boutique style. People love this brand for its unique pieces that can only be found in their stores. A unique feature of Francesca’s is their carefully selected assortment inspired by classic and bohemian style. Their most iconic items include outfits with vintage elements, stylish accessories, and cozy cardigans.
# Best for fun and flirty fashion
Showpo
Prices: $$
Founded: 2010
Origin: Australia
Showpo was founded in 2010 in Australia and targets young women who love playful and trendy outfits. The brand has become popular due to its wide range of products and fast delivery. A unique feature of Showpo is their ability to instantly adapt to global fashion trends. The most iconic products include cocktail dresses, mini skirts and spectacular tops.
# Best for trendy and youthful fashion
Princess Polly
Prices: $$
Founded: 2010
Origin: Australia
Princess Polly was founded in 2010 in Australia and has quickly become one of the most popular online brands among young girls. People love this brand for its attention to current trends, variety of models and fast delivery. A unique feature of Princess Polly is their combination of glamor and casual wear, which makes their outfits versatile. Their most iconic items include mini dresses, crop tops and colorful accessories.
# Best for chic and timeless fashion
Goodnight Macaroon
Prices: $$
Founded: 2011
Origin: United States
Goodnight Macaroon was founded in 2011 and targets women who value elegance and comfort. The brand offers classic pieces with a modern accent. A unique feature of Goodnight Macaroon is their use of soft fabrics and neutral hues, creating a harmonious closet. The most iconic items include cozy sweaters, knit dresses, and feminine blouses.
# Best for edgy and bold fashion
Nasty Gal
Prices: $$
Founded: 2006
Origin: United States
Nasty Gal was founded in 2006 and has become known for its bold and avant-garde outfits. People love this brand for its unique style that stands out among the mass market. The unique feature of Nasty Gal is their combination of vintage elements with modern trends. The most iconic items include leather jackets, mini skirts, and colorful accessories.
# Best for affordable curve-friendly fashion
Fashion Nova
Prices: $
Founded: 2006
Origin: United States
Fashion Nova was founded in 2006 in the USA and has become known for its affordable and sexy clothes that suit women with different types of figures. People love this brand for its variety of models, trendy pieces and active collaboration with influencers. A unique feature of Fashion Nova is their ability to react instantly to fashion trends and offer ultra-stylish pieces at an affordable price. Their most iconic items include tight-fitting dresses, high-waisted jeans and tracksuits.
# Best for budget-friendly trendy fashion
Boohoo
Prices: $
Founded: 2006
Origin: United Kingdom
Boohoo emerged in the UK in 2006 and quickly gained popularity for its affordable and stylish clothing. The brand offers a huge range of outfits, from casual to evening wear. A unique feature of Boohoo is their ability to quickly adapt to the latest fashion trends and release new collections every week. The most iconic items include dresses with cut-outs, denim jackets and colorful accessories.
# Best for sexy and confident fashion
Missguided
Prices: $
Founded: 2009
Origin: United Kingdom
Missguided was founded in 2009 in the UK and is aimed at girls who love bold, sexy and modern looks. People love this brand for its affordable prices, stylish cuts and emphasis on femininity. A unique feature of Missguided is their inspiration from pop culture and their ability to create fashionable pieces that are perfect for parties. The most iconic items include tight-fitting dresses, jumpsuits and stylish suits.
# Best for trendy and youthful fashion
Forever 21
Prices: $
Founded: 1984
Origin: United States
Forever 21 was founded in 1984 in the United States and has become one of the largest retailers of fashionable clothing for young people. People love this brand for its affordability, constant collection updates and wide range of products. A unique feature of Forever 21 is their ability to offer current trends at low prices, making their clothing accessible to everyone. Their most iconic items include mini dresses, printed t-shirts, and tracksuits.
# Best for influencer-inspired fashion
Revolve
Prices: $$$
Founded: 2003
Origin: United States
Revolve was founded in 2003 in the USA and has become one of the most popular online stores thanks to its collaboration with bloggers and celebrities. People love this brand for its premium quality, current trends and carefully selected assortment. A unique feature of Revolve is their promotional strategy through influencers, which makes the brand one of the most popular among the youth. The most iconic products include silk dresses, stylish suits and spectacular swimwear.
# Best for glamorous and figure-hugging outfits
Oh Polly
Prices: $$$
Founded: 2015
Origin: United Kingdom
Oh Polly was founded in the UK in 2015 and quickly became known for their sexy and spectacular outfits. People love this brand for their emphasis on feminine cuts and quality materials. A unique feature of Oh Polly is their specialization in tight-fitting dresses and corset tops, perfect for parties. Their most iconic products include tight-fitting mini dresses, corseted tops and slit jumpsuits.
# Best for bold and affordable fashion
PrettyLittleThing
Prices: $
Founded: 2012
Origin: United Kingdom
PrettyLittleThing was founded in 2012 and has become popular for its fast fashion and affordable prices. People love this brand for its wide range of items, from tracksuits to sexy mini dresses. A unique feature of PrettyLittleThing is their active collaboration with influencers and celebrities. Their most iconic items include evening gowns, crop tops and sports sets.
# Best for prom and formal wear
Windsor
Prices: $$
Founded: 1937
Origin: United States
Windsor was founded in 1937 and over the decades has become an iconic brand for girls looking for the perfect dress for a special occasion. People love it for its wide selection of elegant outfits that look expensive but remain affordable. A unique feature of Windsor is their attention to detail, as well as the variety of styles for every body type. Their most iconic items include prom dresses, elegant maxi dresses, and stylish jumpsuits.
# Best for festival and party wear
Beginning Boutique
Prices: $$
Founded: 2008
Origin: Australia
Beginning Boutique was founded in 2008 in Australia and has become known for its spectacular outfits, perfect for festivals and parties. People love this brand for its bold designs, colorful prints and unexpected styles. The unique feature of the brand is its focus on festival fashion and youth culture. The most iconic products include sequined mini dresses, cropped tops and spectacular swimwear.
# Best for bohemian and artistic fashion
Anthropologie
Prices: $$$
Founded: 1992
Origin: United States
Anthropologie was founded in 1992 and quickly became a brand for those who appreciate bohemian style and vintage motifs. People love this brand for its unique collections inspired by art and travel. A unique feature of Anthropologie is their crafted approach to design, which makes each piece special. Their most iconic items include long airy dresses, embroidered blouses and handmade accessories.
